There are gastronomy and marketing events, but very few gastronomic marketing events. Aplus Gastromarketing, leading gastronomic marketing agency in collaboration with Auténtica presents a unique congress in Seville; the Gastromarketing Day, whose objective will be to promote the development of marketing related to the gastro world and the food industry.

It must be taken into account that the gastronomic field incorporates a multitude of elements, not only bars or restaurants, but any brand related to food, drinks and services. This is a very broad concept, as it indirectly includes everything related to the product or the dining room experience, but also indirectly touches on health, sustainability, tourism or gastronomic leisure.

Spain is a country in which gastronomy has undergone a great transformation in recent years and this is also reflected in the business management related to companies in the sector. In fact, great professionals from the gastronomy and food industry showed the evolution we are experiencing at the first Gastromarketing Day held in Madrid last February. Large restaurant groups such as La Ancha, Grupo Larrumba and Grupo Lalala and companies such as Grupo Día, Diageo, Mahou, VIPS and Makro took part.

What unites Auténtica and Gastromarketing Day? “AUTÉNTICA is the platform and forum that unites gastronomic knowledge and creativity with scientific and technological market knowledge”. This is where Auténtica and Gastromarketing Day have a common objective; to highlight the evolution of the sector and develop new ways of understanding our gastronomy.

The themes that Gastromarketing Day will address will be: The evolution of the dining room, digitalisation of hospitality businesses, trends in the sector, new gastronomic communication, success stories, figures in catering and hospitality business management and much more.

Co-organised by: