16-17 SEPT 2024 | FIBES SEVILLA
Speaker

Ana Isabel Terrés

Position:
Head of packaging and product design
Company:
DIA
Ana Isabel Terrés

Responsible for the strategy, architecture and design of Dia’s own brand. In the last three years we have created and launched more than 70 brands for more than 2,000 references with a novel strategic approach and totally breaking with the concept of traditional private label. This new vision has allowed us to achieve great success both in terms of brand image perception and sales.

Sessions