16-17 SEPT 2024 | FIBES SEVILLA

Trends and opportunities for distribution

Mon 25 Sep | 10:30 - 11:00

In recent years, distribution has been marked by change: we are facing a more varied consumer with more options than ever before. In this context, we must bear in mind that how we consume and the changes in our daily routines determine what and where we buy. Knowing them will help us to build an offer that contributes to convince the buyer.

Speakers
Rebeca Mella Vecino

Rebeca Mella Vecino

Consumer Director

Kantar

Bernardo Rodilla

Bernardo Rodilla

Retail Business Director

Kantar Division Worldpanel

Moderators
Gonzalo Mateos Aguado

Gonzalo Mateos Aguado

Owner and CEO

Expansión y Estrategia MAD