Retail 4.0. How does technology help retail?

We will discuss how digitalization and the incorporation of technology in retail is used to add value and improve the user experience. We will talk about the market share resulting from the combination of the physical store with the on-line service. Data control will also be analyzed, not only in terms of stock control, but also for tracking traceability and customer preferences. And finally, the new digital tools that workers have at their disposal to speed up and make their performance more efficient will be highlighted.