R-evolving the private label concept: Creativity, quality and sense of humor

Grupo Día is one of the greatest success stories of recent times. The creativity in the naming of private label products has left no one indifferent. A risky communication that has managed to improve its brand image thanks to its digital “word of mouth”. The result? Thousands of posts on social networks talking about its products. Ana Isabel Terrés Marketing Manager & Product Owner of digital tools will tell us about these and other strategies that will serve to apply them in your hospitality business, brand, distribution, producer or others.