How to attract and promote the best talent in the hospitality industry

The employment market has undergone a profound change in recent years in the wake of the Covid pandemic. Attracting talent has become the top priority for many hospitality companies. To this end, it is advisable to implement an employer branding strategy, with a focus on corporate social responsibility and emotional pay, factors that are attractive to candidates. Seasonality, high turnover or the poorly valued concept of work in the hospitality industry are some of the reasons that are making it difficult for employers in the industry to find candidates for their vacant positions. In this panel we will analyze the situation with the various actors involved.