16-17 SEPT 2024 | FIBES SEVILLA

Genuine products and the magic of storytelling

Mon 25 Sep | 17:45 - 18:30

Product, producer, sustainability and Mediterranean Diet are some of the drivers of AUTENTICA, in this session we will talk about the importance of telling an attractive story to establish and enhance a link between the customer and the product. A good storytelling has to tell a story that connects with customers through emotions and in turn connects with the brand!

Speakers
José Miguel Herrero Velasco

José Miguel Herrero Velasco

Ministerio de Agricultura, Pesca y Alimentación

Julio Roda

Julio Roda

General Manager

Agrosevilla

Enrique Colilles

Enrique Colilles

Chief Executive Officer

TROPS

Moderators
Gonzalo Illesca

Gonzalo Illesca

General Coordinator

Asociación Española del Retail (AER)